IP Architect | Creative Systems Designer

AI-First, Human-Centered Workflow Strategist
Founder, Underlyt™

I design scalable creative systems that turn ideas into repeatable output —

combining AI acceleration with human authorship and judgment.

I build creative infrastructure.

Not campaigns. Not isolated assets.
Systems.

With decades of experience across entertainment, publishing, and brand storytelling, I specialize in architecting narrative pipelines, workflow frameworks, and compounding content engines that allow small teams to operate with studio-level output.

My work begins by defining a project’s Creative DNA:

  • Audience

  • Voice

  • Tone

  • Narrative rules

  • Visual language

  • Constraints

  • Success criteria

Once defined, I integrate AI as a structured collaborator — generating coverage, variation, and structured drafts — then curate, refine, and lock high-performing outputs into reusable templates.

The result:
Less blank-page friction.
Faster iteration cycles.
Greater coherence across platforms.
Sustainable creative velocity.

AI accelerates.
Humans retain authorship.

Signature Framework Snapshot

The Creative DNA System

Define the immutable core →
Generate structured coverage →
Curate and refine →
Lock into templates →
Compound across cycles and formats.

One core idea becomes:

  • Editorial series

  • Social narratives

  • Visual identity systems

  • Modular assets

  • Strategic documentation

Speed increases. Consistency stabilizes. Output compounds.

What I Actually Deliver

  • AI-integrated creative workflow architecture

  • Narrative system design

  • Multi-platform content engines

  • Template ecosystems (ChatGPT + Figma + structured prompts)

  • Team enablement & documentation

  • Strategic IP positioning

I function as a force multiplier — enabling teams to move faster, smarter, and with less operational friction.

Credibility Anchors (Concise)

Experience spanning:

  • IP development

  • Entertainment storytelling systems

  • Brand narrative architecture

  • Editorial engines

  • Cross-platform creative production

Repositioned legacy experience into structured systems leadership through the founding of Underlyt™ — a live lab for AI-integrated creative process design.