New York, NY
Hybrid / Remote
underlyter.substack.com

PROFILE

Senior creative technologist with 25+ years building narrative systems, production pipelines, and scalable creative environments across comics, animation, interactive media, and licensed IP.

I design creative systems where:

  • AI accelerates execution

  • Humans retain authorship

  • Work compounds instead of restarting from zero

I specialize in pipeline architecture, IP development, and workflow design that enables small teams to operate at studio scale.

CORE EXPERTISE

Creative Systems Architecture
AI-Integrated Production Pipelines
Narrative & IP Development
Transmedia Design
Digital Workflow Engineering
Visual Direction & Worldbuilding
Asset Layering & Multi-Format Repurposing
Team Enablement & Production Scaling

EXPERIENCE

Founder & Chief Creative Officer

Underlyt™ | 2025–Present

Independent creative studio developing original IP and AI-first production systems.

  • Designed repeatable AI-integrated creative workflows

  • Built modular narrative engines for serialized publishing

  • Developed compounding content architecture across editorial, visual, and multi-format outputs

  • Established reusable templates that reduce blank-page time to minutes

Focus: scalable creative infrastructure for independent creators and studios.

VP of Development

Othervision / Urban Box Office Network | 1999

  • Oversaw review and development of pitches, treatments, and show bibles

  • Directed Flash-based episodic production teams

  • Designed digital production workflows that increased output by ~70%

  • Enabled delivery of company’s first completed episode within days

Flagship property Bullet-Proof Diva featured in VH1’s Porn to Rock 2.

Founding Creative Technologist

Starlight Runner Entertainment | 1998–2001

Early transmedia and interactive narrative development.

  • Co-developed cross-media IP strategy and visual systems

  • Produced show bibles, storyboards, and pitch materials

  • Built interactive web environments in early Macromedia Flash

  • Contributed to development of experimental real-time narrative platform (Action Drive System concept)

Projects presented at Cannes and recognized at Sundance.

Art Director / Digital Workflow Architect

Atomic Paintbrush | 1996–1998

  • Adapted early Adobe Photoshop for comic-book coloring pipelines

  • Designed repeatable digital ink + color workflows

  • Trained artists transitioning from analog to digital

  • Established layer and version standards reducing revision cycles

Impact: accelerated adoption of digital coloring in comic production.

Freelance Digital Illustrator

Mada Design | 2006–2010

  • Produced licensed style guide art for Hasbro and other properties

  • Developed springboard presentation for Warner Bros.’ The Dark Knight

  • Trained team in digital illustration standards

  • Maintained brand consistency across multiple licensed accounts

Associate Production Manager

Carlisle Etcetera LLC | 2021–2023

  • Centralized WFX PDM production data

  • Managed sample tracking & cross-functional handoffs

  • Sustained production flow in lean operations environment

Operational systems discipline applied to fashion production pipeline.

Additional Early Career Roles

Marvel Entertainment — Colorist
FunStuff N.Y. — Licensed Apparel Graphic Designer
Independent Graphic Designer (Athletic Identity Systems)

SELECT CLIENTS & COLLABORATIONS

Hasbro
Warner Bros.
Omnicom Media Group
Interbrand
SS+K
National Head Start Association
National Board of Education
Chevrolet
Mars/M&M
Mountain Dew
Converse
Reebok